The marketing research firm Ipsos Reid has been hired by the Township of Esquimalt to conduct a municipal recreation and physical fitness survey. The telephone survey will be conducted from January 28 to February 10, 2010 and will canvass 300 Esquimalt residents aged 16 years and older.
“The data we get from this survey will be very important in helping us plan future recreation services,” said Scott Hartman, Director of Parks and Recreation Services. “It will answer key questions around the community’s level of physical activity, satisfaction with current recreation services and programs, and how we can encourage greater participation in recreation activities.”
Specific survey topics will also include:
- Regularity, type and duration of citizen's physical activity.
- Motivation for participating/not participating in physical activity.
- Satisfaction with municipal recreation facilities, program, and services.
- Attitudes towards user fees for recreational programs and services.
- Level of children's physical activity.
- Level of arts and culture participation.
As part of the survey, the Township will benefit from a database which compares its results with those of other Canadian municipalities, providing a benchmark to evaluate performance.
Survey results will be provided to the Township by the end of March, 2010.
For more information, please contact:
Scott Hartman, Director of Parks and Recreation Services
Tel: 250-412-8509